Smith’s Nationwide Rebrand

Smith’s Nationwide Rebrand

Smiths, a trusted name in New Zealand retail since 1918, embarked on a nationwide rebranding campaign to modernize its brand image and enhance the in-store experience.

Partnering with National Group, this comprehensive project involved refurbishing 25 stores across both North and South Islands, with significant interior and exterior updates. To address diverse store layouts and location-specific needs, consistency was achieved through standardized processes, materials, and the expertise of our skilled in-house teams.

Read the full case study below.

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Smith’s Nationwide Rebrand

Smith City initiated a major rebranding project to refresh it’s image, and trusted National Group to deliver consistent results nationwide.

Ara Institute of Canterbury: Rakaia Centre Refurbishment
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Richard Waite